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ULI Asia Pacific Summit ULI Asia Pacific Summit
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Regent Hong Kong, Kowloon, Hong Kong S.A.R. 26-29 May 2025
Panelist Asia Pacific Summit Program Committee

Mr. Raymond Rufino

CEO NEO

Real Estate Entrepreneur with extensive experience in real estate development, ownership, investment, and management. Experienced Chair with a proven track record in the non-profit sector with a focus on advocacies for sustainability, entrepreneurship, leadership, and responsible land use. ULI Philippines Chairman 2016 to 2018 ULI Global Governing Trustee 2018 to 2022 ULI Trustee and Key Leader 2022 to present NEO is a corporate member of ULI Asia Pacific and a corporate member of the ULI Greenprint Center

Speaking at

Tue 27 May 9:00 AM — 12:00 PM (GMT+08:00) Beijing, Chongqing, Hong Kong, Urumqi Regent Hong Kong, Peach+Cherry+Willow, level 2

Young Leaders Group (YLG) Forum – SOLD OUT

Registration Required
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Across Asia Pacific, businesses are undergoing a generational shift, with younger leaders redefining traditional industries and carving out new opportunities. From transforming legacy brands to launching startups that challenge conventional models, this evolution is reshaping how industries—including real estate and its ancillary services—adapt to changing consumer needs and technological advancements. The YLG Forum will provide insights into how businesses across the region are being reimagined through a younger lens, addressing both market shifts and the expectations of future generations. 

Transforming Legacy Brands Through a Young Lens

Across Asia Pacific, long-established businesses have continuously evolved to stay relevant in shifting markets. This session explores how the next generation of leadership has redefined traditional business models, adapted to new consumer behaviours, and positioned their brands for the future. Through insights from leaders who have transformed legacy businesses—bridging the past with the future—this discussion will highlight common themes across the region, from innovation in family enterprises to the challenges of modernisation. Featuring perspectives from Hong Kong and beyond, the conversation will offer a comparative look at how different markets have navigated these changes over time.

Moderator: Philip Lam, Associate Director, Savills Hong Kong

Panelists:

  • Raymond Rufino, CEO, NEO
  • Kristine Li, Deputy General Manager, Portfolio Leasing Department, Henderson Land

Younger Gen Leading the Way

A new generation of entrepreneurs is reshaping real estate and its adjacent industries with innovative, tech-driven solutions. This session brings together startup founders under 35 who are pushing boundaries in areas such as AI, PropTech, senior living, and operational real estate models like hospitality, co-living, and student accommodation. By integrating a forward-looking perspective on real estate needs, the discussion will highlight how younger leaders are addressing evolving urban challenges and consumer demands through fresh approaches. With a focus on real-world examples, this session will provide insights into how these emerging businesses are setting new standards for the industry.

Moderator: Akihiro Kitagawa, Co-founder and Director of Brand Marketing, Section L

Panelists:

  • Davin Kirana, Commissioner at BookCabin, Lion Air Group
  • Baillie Yip, Partner, Feedback Ventures

Four days of inspiration, thought leadership, and connections

Regent Hong Kong
Kowloon, Hong Kong S.A.R.

26-29 May 2025

Register for the Summit

Shape the future of the built environment at ULI Asia Pacific Summit, 26-29 May 2025, in Hong Kong.