Mr George Hongchoy has served as an Executive Director and Chief Executive Officer of
Link Asset Management Limited since February 2009 and May 2010 respectively. Under
his leadership, Link has grown from a domestic player in Hong Kong to a regional leader of
a diversified portfolio worth over HK$200 billion including retail facilities, car parks, offices
and logistics assets spanning from China’s Beijing, Greater Bay Area (Hong Kong,
Guangzhou and Shenzhen), and Yangtze River Delta centred around Shanghai, to
Singapore, Australia’s Sydney and Melbourne and the UK’s London.
Mr Hongchoy is the chairman of the Supervisory Committee of Tracker Fund of Hong Kong,
the chairman and honorary founding president of Hong Kong REITS Association, a trustee
of the University of Pennsylvania, a trustee of the Urban Land Institute, an adjunct professor
of the Department of Real Estate and Construction of The University of Hong Kong, an
advisor of Our Hong Kong Foundation Limited, and a member of Investment Subcommittee
2024/25 of the Community Chest of Hong Kong.
Mr Hongchoy began his career in New Zealand and has since moved into senior
management positions in financial consulting, investment banking and real estate
investment.
He was named one of Harvard Business Review’s 100 Best-Performing CEOs in the World
in 2019, the Country Winner of Hong Kong/Macau Region in the EY Entrepreneur of the
Year 2017 China Award, Business Person of the Year by DHL/SCMP Hong Kong Business
Awards in 2015, and was also presented with the Director of the Year Award (Listed
Companies – Executive Directors) by The Hong Kong Institute of Directors in 2011.
Mr Hongchoy holds a Bachelor of Commerce degree from the University of Canterbury and
an MBA degree from The Wharton School, University of Pennsylvania. He is a Chartered
Accountant, a Senior Fellow of the Hong Kong Securities and Investment Institute, a Fellow
member of The Hong Kong Institute of Directors, the Hong Kong Institute of Certified Public
Accountants, the Chartered Accountants Australia and New Zealand, the Royal Institution
of Chartered Surveyors, and the Institute of Shopping Centre Management.
Speaking at
Wed 28 May
11:00 AM — 11:40 AM (GMT+08:00) Beijing, Chongqing, Hong Kong, Urumqi
Sustainability & Decarbonisation: Tough Questions, Hard Choices
As financial constraints tighten and geopolitical uncertainties grow, how can the real estate industry sustain its commitment to decarbonisation? This session confronts the difficult trade-offs between financial viability and long-term environmental responsibility. Where do sustainability initiatives create real value, and where do they fall short? What should the industry prioritise when balancing economic pressures with climate commitments? Are current sustainability targets realistic, or are they being sidelined as "too hard to achieve"? Industry leaders will engage in a frank discussion on the future of sustainability in an era of competing priorities.